Secrets of Search Engine Marketing (SEM) Explained 2019

Secrets of Search Engine Marketing (SEM) Explained 2019

Let’s talk today about what search engine marketing (SEM) is and what its benefits are
Search engine marketing is an internet marketing method in which you can promote your website by making paid advertising in any of the search engine results hedges,  for which you can select any search engine. Search engines like Google, Yahoo, Bing, etc. have all created tools that can help you like Google Tool, Google AdWords will help you and if you choose Google. If you choose Yahoo! and Yahoo Advertising will help you if you choose Yahoo!

You know that Google is the largest search engine you can promote on your website and see its effects very quickly.

Suppose you do a search in Google search the best web hosting for small business, then the top websites and images that appear in Google search are actually ads that are from websites that have given Google a “best web hosting for small business”. “K” keywords are provided with links to these images and websites will appear with “Ads” or “Sponsored” listed.

We call this a part of search engine marketing, and why can it be said that you will make your website’s “paid ads” on a particular word or keyword on a website, whether it be image or thumbnail. If you have a website, they will be called a part of search engine marketing.

Top Secrets of Search Engine Marketing (SEM) Explained 2019

Secrets of Search Engine Marketing (SEM) Explained 2019



What is the Main Difference between SEO (Search Engine Optimization) and Search Engine Marketing (SEM)

The difference between SEO (search engine optimization) and SEM (search engine marketing) is that in SEO, when we bring up a website in an “organic” way, following the search engine guideline, This is called SEO (search engine optimization), we don’t have to pay anybody and we do the same thing in SEM but in SEM we do this by giving money to search engines.

Must Read about How Does Search Engines Work with Crawling and Indexing SEO Course

Suppose we want to be marketed on Google then we have to use the “Google AdWords Tool” so let’s talk about what the “Google AdWords Tool“? is.

Google AdWords is an advertising service that is specific to Google and by using it we can grow our business on Google search Engine.

What is Paid Search Engine Marketing?

The Google AdWords tool base on PPC / CPC refers to them here

  • CPC = cost per click
  • PPC = Pay-per-click
    Both have the same meaning but two names are given

Now let’s look at an example to understand PPC / CPC when we did a search on Google “best web hosting for small business“. So some of the ads appear in Google first and some others and third, how did this happen? The air seemed like “Bid” on Google AdWords and a “Bid” on “best web hosting for small business” suppose the three companies had participated. Now, the websites wanted their ads to be at the top. A company ranked in Google search placed a “Bid” of Rs 10 to top its advertisements. Another company applied a “Bid” of Rs 20, the third company had a “Bid” of Rs 30, which now Bid 30 was his ad would appear at the top and the company paying Rs 20 would be the second and the company paying Rs 10 would appear in the third.


That is, if you want your company’s ads to appear above the top of a particular “keyword” in Google search, then you have to offer Google more money or bid than others.

Now the company whose ads are at the top of its budget was Rs 30. If anyone clicks on the ad, then the company will have to pay Rs 30 for one click to Google and they will leave the account of the company and Google account. I’ll move on and the stream will continue with every click

That is, when you pay Google on a click, this is called CPC = cost per click or PPC = Pay-per-click and how they use the Google AdWords tool will be reported in an upcoming post.

Hit the share button if you like this article then must share it with your social community, and give your lovely feedback in the comment box below.



Ultimate Secrets How to Use a Blog to Make Your Brand Famous?

Ultimate Secrets How to Use a Blog to Make Your Brand Famous?

Today question is How to use a blog to make your brand Famous? New technologies have brought a set of new opportunities that obviously have an extremely important impact on the online course market. We have seen, through these new media, influencers who have built an audience through the internet. Take the example of Youtubers, Instagrammers and bloggers who share their passions with the world. These passions have even turned into a source of income for the most adept of them. Making a living from your blog is a dream for many people, but it takes work to come up with a full-featured blog.

Ultimate Secrets How to Use a Blog to Make Your Brand Famous

Ultimate Secrets How to Use a Blog to Make Your Brand Famous

Nevertheless, it must be remembered that from the moment you decide to make your hobby profitable thanks to your blog or to your YouTube channel, you become an entrepreneur. And running a small business from home, which requires a lot of work. Sometimes, more than a traditional job or a non traditional job.

Without further ado, let’s talk about the world of bloggers and we’ll show strategies to make money with blogs by becoming an infopreneur.

6 Advantages of Working with a Blog:

Each company has its particularities, advantages, and disadvantages. With blogs, it would not be different. That’s why we’ll list the main benefits of creating a blog Website:

  1. Be able to manage your own business online
  2. Flexible hours to work in the best way possible!
  3. Opportunity to work in the themes of your choice
  4. Possibility of living from your passion
  5. To be a reference a certain domain
  6. Being able to work from home or from where you find the most adjusted

Any Type of Person Can Make Money with Blogs?

This is an interesting question because the answer is subjective. Any type of person can make money with blogs. But when you decide to start, you have to have a lot of dedication, concentration, and determination, because the results do not appear overnight. As we mentioned above, dedicating 100% to the development of his blog is an entrepreneurial approach. As in every entrepreneurial approach, not everyone will be able to develop their business until they can live fully. But the only way to know if this is possible is to get started!



The good news is that no one is born with an entrepreneur personality or entrepreneur quality. It must be developed. (what is entrepreneur definition?)

And if you are able to improve the skill set, you will be able to reach your goal. Remember that any effort will be rewarded as soon as you start to have results.

What is the Main Asset of a Blog?

The main asset of a blog is its traffic. All of your strategies should focus on attracting quality traffic and then directing your audience to the product you want to sell. What’s more, one of the most valuable information you can have about a visitor is their email address. Do not forget it. By obtaining the email address of a visitor, you get the opportunity to communicate directly with him.

Must Read How to Start A Career in Digital Marketing 2019

How to start making money with a Blog?

There are currently many ways to generate income through a blog and in the future, there will probably be other ways that we do not even know yet. Discover how it is possible to earn money by being a blogger.

Consulting Service Business:

As you have more visits to your blog, it means that you gain legitimacy to talk about it. This is an excellent opportunity to start giving advice online. This type of service is excellent for valuing your know-how about the subject in question and for taking advantage of word of mouth. Whenever possible, ask your customers for testimonials about your service and display it on your website. This can generate more credibility for other potential customers.

But we must not lose sight of the fact that the council, especially the individual, stops at a given moment because of the weather. We all have 24 hours a day and we can not work more without an automated process.

Google AdSense How to Make Money:

A blog that attracts a large number of visits can give space to ads and each click gets the blogger paid. When a blog has many visits a day, it’s likely to get more clicks.

“But working with Google Adsense is still a good idea? Yes, it’s still possible to use this method to get extra income!

Profit with AdSense is related to the market niche, the traffic and the layout of your blog. For that, invest in quality content to conquer more and more visits. The more visits you have, the greater the chance that a visitor will click on an ad slot. This is the only way to earn more through advertisements.



Google AdSense How does it work, how Much Does it Cost to Pay and how do I get started

Google AdSense How does it work, how Much Does it Cost to Pay and how do I get started.

Digital Products to Sell:

Digital producers or Digital Video Producer are increasingly used by blogs to take advantage of their blog. Also known as info products, digital content is accessible via the internet and can be consumed on any smartphone or computer.

With the development of the internet, the sale of infographic products has grown considerably. It is now possible to learn new skills, improve personal and professional development with online courses. As these courses are sold on the internet, they bring a remuneration to the author.

If you have a talent or a passion that can be transformed into an online course that may interest many users, it’s time to consider the idea of ​​becoming an info producer.

Affiliate Program for Bloggers:

If you have a blog, but you do not have the vocation to create your own digital product, you have the opportunity to become affiliated with a digital product! Becoming affiliated with a digital product means that you use your blog to promote online courses or e-book that has been made by a third party. You receive a commission every time you start a sale.

Ultimate Secrets How to Use a Blog to Make Your Brand Famous

Ultimate Secrets How to Use a Blog to Make Your Brand Famous?



There are two main types of affiliates:

The affiliate authority: A group of bloggers, who will recommend in an article a product related to the theme of his article. Take for example someone who owns a cooking blog. This one can, through an article recommend an online cooking class present on Hotmart. For this, it slides a link (Hotlink) which, with the technology developed by TutorialMarkaz, to know who is behind the sale. Whenever a sale is made through the link on his blog, the blogger in question receives a commission that corresponds to a percentage of the total price of the product.

Affiliate Referee: The one who invests in paid ads to target a specific audience.

At every sale made by an indication, the affiliate will earn a commission that can be up to 80% of the value of the product. Tempting, is not it? Choose the most adjusted product to your blog and invest in your promotion.

Products or Services

The blog is the essential part of a well-defined Inbound Marketing strategy. Instead of going to the consumer with invasive ads, the brand produces quality content, which adds real value, and pushes the visitor to be interested in the product proposed by the author of the blog. This strategy, known as content marketing, generates more engagement and conversions.

If you have an e-commerce Website and you already sell physical products on the internet or not, you can start a blog and write articles related to the products you sell. Do you own a virtual store USA? or virtual store manager? What do you think about writing about women’s world, fashion, and trends? Your audience will be interested in your subjects and as soon as they need a bikini, they will remember that you sells this type of product!


20 steps to start making money with your blog:

This list is made to help you make the most of your blog and manage it professionally. You may be wondering, “Okay, but how do I start my blog? Even though it sounds like a big enough problem and you’re not an expert on the internet, creating a blog from scratch is much easier than you think. Take the first steps to start your blog:

Define a Theme

What subject are you talking about? If you’re not a specialist in a specific field, think about the topics you like to talk about and that are naturally in your daily life. What’s more, you can think of themes that have a lack of content on the internet. In this case, your competition will be reduced.

How do you Identify Your Target Audience?

Thinking that your audience can be “anyone” is a very realistic idea. Even if your content is interesting, that all people will be interested in it, it is necessary to define who is your target audience and more precisely, who is your persona. Your persona is a fictional character, based on your research. It is essential for you to direct all your actions towards that specific profile. First, define a single persona, and as your business evolves, you will be able to identify other user profiles. Access our publication to understand how to create a persona for your business.

Choose a Best Website Name for Your Blog

Think of creative names that sound good when you say it aloud. A name that is easy to memorize! If there is a direct relationship with your theme, even better! Make a list and go to the next point.

Register a Good Domain

With the list in hand, find out if the domain is available for the name you have chosen. You can search on Namecheap. When you find an available domain, just save it. Registering a domain name costs around $9.99 / year. Always give preference to domains “.com,.net.org” which will allow a better positioning on the search engines.

Activate your Content Manager Marketing

WordPress is the content management platform used by the vast majority of bloggers. There are other platforms on the market, but there are no real reasons not to choose WordPress: plug-ins, integrations, intuitive access to SEO (Search Engine Optimization), and a vast network of knowledge available for free. line are strong arguments for choosing WordPress. Whether you’re a beginner in the industry or an experienced programmer, WordPress is a place to bring your ideas to life. So, just enter the website, choose the plan that best meets your initial needs and start creating your blog. Click here to start.

Establish a Strategy:

What is the purpose of your blog? To make money with blogs, it’s important to provide informative content that educates the audience, answers questions and creates a bond of trust and credibility so that visitors are envied to return.

Create Good Content for your Blog Website:

Your main concern when creating a blog should be to provide quality content and, more than that, about topics that interest readers of your blog. It is important that they want to read what you have written, is not it? So be sure to keep other “up to date” on your subject in order to bring current content to your readers.

Maintain an Editorial Calendar:

The editorial calendar will help you maintain the frequency of posts you have committed to accomplishing. In order for the volume of visits to grow faster, you must publish content as frequently as possible. Try to produce the content in advance and plan future publications. This is how you will continue to follow your schedule despite some unforeseen events. In other words: Always stay one step ahead,

Diversify Your Content:

When we think of a blog, we generally think of written publications. More diverse is the format of your content, with many formats, such as images, videos, and infographics, more complete and interesting it will be. Thus, you can understand what kind of content can attract new readers.

Invite your Audience to Interact:

Design the layout of your website while thinking about the functionality for the user. The goal is to bring it to your product. You can strategically distribute Call to Action (CTA) buttons by inviting your visitor to download an ebook, subscribe to your newsletter, subscribe to your YouTube channel and many other actions that are interesting for your business.


Build a Contact Base in your Blog Website:

Remember: this is one of the most important elements of your entire strategy. When you receive an email from a user, you can contact him directly at the right time and automatically. This is a considerable advantage! There are several strategies for getting in touch with your visitors:

  • Offer free content: offer free content for your audience and request the email in exchange. Even an ebook, an infographic or another type of free material. The content “bonus” must be of quality to encourage people to give their email.
  • Forms: provide your readers with contact forms on your blog. You can indeed obtain the email of your readers by proposing to keep them informed of novelties in exclusivity. For example: Get new content in preview.
  • Webinars: Once your blog has a large number of readers, you will be able to promote webinars to discuss the topic, promote a product, and request feedback from users.

Partner with Other Blogs:

Consolidate your brand by partnering with other blogs that are not your direct competitors, but are still part of the same market. You can open a space for “guest posts” by inviting other bloggers to write an article about a topic on your blog. Do interviews, produce joint content and offer co-marketing materials, sharing the leads you earn.

Get your Readers to follow you on Social Networks:

A good blogger is present on several social networks while producing content unique to each network. The goal must be to strengthen the contact with the public. But beware: observe which social networks your persona really uses. There are countless options, new features that appear at any time and if you try to use all the social networks at the same time you risk to disperse, it is better to concentrate his work on only one of them for to be more efficient.

Measure and Understand:

To understand how your strategies work, you have to analyze, measure and understand what the numbers mean. Install Google Analytics and track your results. Google Search Console is also a very good tool that will give you interesting insights about your CTR, the keywords that you should use on your posts and positions on Google’s pages to get the most readers.

Optimize Your Blog Skill:

Do A / B tests with your blog, edit conversion buttons (CTA), edit campaign images, the frequency of sending emails and identify which changes have generated more or fewer results. Doing a test A / B is something relatively simple: Produce two versions of the same image for example and see which one gets the best results.

Follow the Best Bloggers:

Follow other bloggers, see what they do differently, see what your competitors are posting, and always think about improving your own content! Stay tuned to foreign bloggers and publications from other niche markets that may be applicable to your business. Think about creativity, speed, and credibility!


Follow Case Study Digital Marketing:

There is a large amount of free content available on the internet that allows you to learn more about digital marketing. Check out this content. It can enlighten you on how you should communicate with your audience. In addition to being a tool to facilitate communication, studying digital marketing will allow you to adjust the service you offer to your customers.

Learn the Best Techniques of SEO:

SEO is the initials of Search Engine Optimization. Despite the complicated name, SEO techniques aim to improve the SEO of your website on search engines such as Google and Bing, while improving your organic traffic (non-paying traffic). The results of this strategy are starting to appear in the medium and long term, so this requires a lot of work. To learn more about SEO, or SEO, click here. As soon as your SEO improves and you start to appear among the first results, you will naturally have more visibility.

Need to Invest in Paid Advertising:

Many entrepreneurs, especially beginners, do not want to hear about paid advertising. Paying for advertising means spending money wrongly, does not it? False! Earning money with organic blogs can require a lot of patience and paid to advertise will give more speed to your blog’s development. Good campaigns are actually investments and they will help you promote your blog.

Feed Your Leads with Email Marketing:

Your leads will be valuable so you can start making money. Imagine having a base of 100,000 contacts and sending your emails manually? It does not seem viable to you, does it? Use tools to build purchasing tunnels and automate the entire process.

To do this, use the marketing automation tools where the main goal is to work increasing leads through email marketing. You establish rules that make sending emails automatically.

You will find open source versions in the market such as Mautic and other paid ones like Hubspot.

And if you already have a blog?

Many bloggers have started writing without any pretense and have naturally achieved a significant volume of traffic and a loyal audience. If you already have a blog, but you do not know how to use it to benefit from it, choose from the strategies we’ve introduced to get you started. Your already established audience is a huge asset.

If your blog did not contain advertising space, starting with Google Adsense may not be the best solution, as it may surprise your visitors who are not used to your ad-free page. If you decide to start this way, give yourself space for ads little by little, always worrying about the user experience on your blog’s navigation.

To create an info product, watch how your audience interacts with you. You will probably have an answer to your questions. If your blog talks about the world of pets, a product on dog training can be a perfect choice. Maybe your own readers have already asked for some advice on this. Read the comments and note the needs of your audience. It is also possible to transform all the content of your blog into ebook or video training!

As we have already mentioned, the Affiliate Program is also a gateway for bloggers who already have a large audience! Analyze products that are more related to your market and promote them in your content. With a committed audience, the chance to make sales is much greater!



This post gave you ideas? So it’s time to act! Remember that the work a blog requires is a long-term job, so it’s essential to keep your commitments to achieve your goals!

If our post has been helpful, leave your comment below. Start blog make famous brand Take advantage of this moment to tell us about your strategies in terms of blog management. 🙂

 

Super 8 Incredible Benefits of Conversion Optimization (CRO) 2019

Super 8 Incredible Benefits of Conversion Optimization (CRO) 2019

If you want to get the most out of every ruble invested in the landing, if your goal is to increase the number of registrations, leads, and sales or improve the ROI, then you should not underestimate the benefits of the conversion optimization process (CRO).

Super 8 Incredible Benefits of Conversion Optimization (CRO)

Super 8 Incredible Benefits of Conversion Optimization (CRO)

No cheating: this technology really works. For example, The Weather Channel managed to increase the conversion rate by 225%, just by simplifying the home page of its site. The Olympic Store has achieved a 7.74% conversion increase, thanks to an improved menu bar.

These are just two examples of how conversion optimization can improve your performance goals. Below are 8 more advantages of CRO events, which you would definitely not refuse.

Why is conversion optimization so important?

In Internet marketing, everything is subject to one simple rule: no conversion – no results. In this case, the conversion of conversion is different: it all depends on the type of site and the nature of the tasks assigned to it.

For example, if you are the owner of a landing page with a lead form, then the form will be considered the conversion. ECommerce sites are more interested in sales, while for others, a subscription to a newsletter or a call may be important.

The type of conversion should be determined in the early stages of developing marketing campaigns. Already then you have to turn your site into a real lead car. This will lead to an increase in the number of potential customers, sales and, consequently, an increase in income. Whatever the conversion specifically for your business, its optimization is the maximum improvement of your results.

If you do it right, then CRO will help you achieve any of your goals: form a huge subscription base, sell off all goods or expand your influence.

What is the meaning of conversion optimization?

The goal of conversion optimization is to make your landing page more efficient in promoting visitors to commit a certain conversion action. You should strive to ensure that each element of the site works for the sake of one goal, that the entire system, from the layout and design of the site to images and text, as well as video and plug-ins, functions harmoniously.

CRO is a search for such a combination of elements that will give the maximum result, so the choice of every detail should be carefully considered.

To do this, you need to take a fresh look at your page, imagine yourself in the visitor’s place and take a fresh look at everything that he will interact with: from the title and navigation bar to images, text, video, and graphics.

By optimizing the conversion, you ensure that every part of the site is as efficient as possible, and it has always led to an even greater number of leads, sales and revenue growth.



8 benefits of Conversion Optimization (CRO)

To argue that conversion optimization will make your landing page better – one thing, but quite another – to offer specific optimization methods that will help you improve your performance.

The fact is that if, until now, you have not made any attempts to optimize the conversion rate, then we can say that your landing page is still very far from revealing its true potential.

Ultimate 8 Incredible Benefits of Conversion Optimization (CRO)

Ultimate 8 Incredible Benefits of Conversion Optimization (CRO)

For many enterprises, attracting higher quality leads is one of the most difficult problems:

What problems in the business of B2B lead generation do you consider most serious: 1. Generation of high-quality leads. 2. Conversion of leads into buyers. 3. Creating valuable content. 4. Demonstration of return on investment. 5. Search for high-quality data. 6. Multichannel lead generation. 7. Generation of a large number of leads (expansion of the upper part of the funnel). 8. Marketing in long sales cycles. 9. Marketing with a growing number of people attracted. 10. Improving brand awareness / public relations. 11. Effective translation of the value of the product. 12. Develop a common marketing strategy. 13. Tracking marketing trends.

After you do everything possible to make your page become the most useful to your audience, you can focus only on those leads that are of most interest to you. This is what we should strive for since the probability of transforming these leads into paying customers is maximal.

So what can CRO do for you that will inspire you to start working in this area right now?

Benefit number 1. A better understanding of the audience

Being a digital marketer, it is extremely important to have a qualitative understanding of your audience and especially those reasons why they considered it important to visit your landing page and even make a purchase from you.


Probably, you have already managed to develop a model of an ideal buyer (buyer persona), which necessarily included such demographic information as the region of residence of the client and the size of his salary, the type of car, house or apartment he owns, as well as any other information that allows you introduce the audience a little better.

Even if your market research is of remarkable quality, one of the biggest benefits of conversion optimization is the prospect of finding out your potential buyers and customers even better.

If you consider it important to observe the behavior of visitors on the site, try to find out in which places they are experiencing difficulties and what goals they pursue. CRO-tools such as heatmaps and session recordings will help you in this matter. Studying them will give you a much better idea of ​​the difficulties that website visitors are trying to cope with and which inconveniences they suffer.

Benefit number 2. Sales growth

Improving the conversion rate, at the same time you shorten the average time interval for which the lead becomes ready to make a purchase, which makes your landing page more effective.

Once you know who your visitor is and what exactly is preventing him from converting, you can make the page more friendly to the audience and suitable for making an order.

You will understand that your optimization efforts have produced results when you manage to make more sales with the same number of visitors. To achieve this effect, you will need to use a number of different CRO-techniques:



  • Split Testing.

  • Update of the Visual Component.

  • Reducing the number of menu sections and form fields.

  • Improving the quality of the texts.

When all the elements work together smoothly, in the name of a common goal, conversion, you will start selling more and more, and the ROI will improve.

Benefit number 3. Increase market share

This is one of those CRO benefits that few people think about.

No matter what niche your business belongs to, for sure, he has quite a few competitors.

Conversion optimization makes your landing page not only attractive but also more accessible.

When your images, videos, graphics, menu systems, and text act together, your page becomes so effective that people need to have very good reasons to choose a competitor’s page.

Think for yourself: why go to a landing page that is aesthetically not so beautiful, that takes a long time to download and does not offer the same number of useful options as yours?

Conversion optimization will help you outperform your competitors by helping you take a larger market share while increasing the number of conversions and the amount of generated profit.

Benefit number 4. Reducing the cost of one lead

If you use paid advertising, you are probably very sorry that not all clicks on an advertisement are effective. These clicks cost you money, but they do not generate revenue.

Imagine, however, how effective your landing would be if most of those who clicked on your ad converting. Good news: this is possible thanks to conversion optimization.

Conversion optimization is a search for matching ads and landing pages, as well as the right combination of all elements involved in this process in order to maximize the number of people who, following the ad, will perform a conversion action.

When you manage to attract leads for less money, then for the same budget you will be able to convert a larger number of potential buyers and, accordingly, earn more.

You still have to spend money, but profitability will be much nicer. Therefore, if your site is not so profitable, optimizing the conversion will help correct this unfortunate misunderstanding.



Benefit number 5. Cumulative effect

The main advantage of CRO is that every change you make to your landing page and which leads to an increase in conversions will bring you additional profit.

Let us examine an example of an online store trying to increase the number of sales of high-end products.

If, after completing a successful A / B test, they manage to increase the conversion rate by only 1%, this additional 1% of income will continue to come to the day after day for many months, and even years. If they conclude a lot of transactions every day, then this 1% may eventually bring them hundreds of thousands of rubles of additional profit.

But even if you cannot boast of such a number of sales, if you perform several successful split tests, their cumulative effect may be just as significant. And this is despite the fact that the growth of the conversion rate after each test will remain extremely modest.

Benefit number 6. Improved Search Engine Optimization

Google rewards pages that are valuable to search engine users. Conversion optimization is the best way to make your website as useful as possible, which, in turn, will improve its position in search engines.

Profitable positions on the issuance page, respectively, will provide you with a large number of leads, and a large number of leads – with an increase in sales and profits.

Benefit number 7. Improve Brand Perception

When your text, graphics, navigation, and all other elements are selected successfully, you will find that your landing page makes the most favorable impression on new visitors.

There is nothing more inspiring than to go to the site and find there a direct and understandable route to your goal. The effective landing makes the user experience more enjoyable, which, in turn, helps with attracting referrals.

Ultimate 8 Incredible Benefits of Conversion Optimization (CRO)

Ultimate 8 Incredible Benefits of Conversion Optimization (CRO)



Benefit number 8. Increase in the lifetime value of a client

A site that is easy to find and easily navigate will attract visitors over and over again. This is great news for any company that has to spend money to increase the number of repeat sales.

Please note: 30% of online shoppers say they would prefer to make a purchase on the site where they already bought something.

A website optimized for conversions is great for both new and regular visitors.

How to start developing a website optimized for conversions

Now that you know the benefits of conversion optimization, it’s time to do it. But for a start, it would be good to decide on the tactics to give the highest priority.

A / B testing

This optimization method consists of cloning one of your landing pages, making one change to its design and observing the dynamics of its converting ability.

There are many A / B testing tools that will relatively easily allow you to determine whether the design changes have led to an increase in conversion rate or not. You need to create a copy/copies of an existing landing page (“Copy option”), specify the traffic distribution ratio (“Weight”) for each version, make changes and observe the reaction of visitors:

After a certain period of time after the start of the test, analyze the data and choose which of the options brings the best result.

Improved visuals

Internet users only need a few seconds to decide whether to stay on your landing page or better to close it immediately. Therefore, it is so important that people get a first, positive impression about him. This can be achieved by:

  • Ease of Navigation
  • Clean and Simple Layout
  • Relevant and high-quality Images
  • Professional videos/animations
  • Beautiful Visual Effects
  • If on the visual side of the site there is nothing to boast of, the conversion rate will most likely below.



Improving site content

Most of the guests of your landing page came to him in search of certain information. This means that all headings, text and other information must be actually correct, interesting and without grammatical and spelling errors.

Do not forget to format the text so that it is easily and quickly read. Not everyone wants to spend their valuable time for a thoughtful study of the material, so if you break your text into many small paragraphs, place bulleted lists between them and leave enough empty space on the page, you can bring the basic idea to those who do not read, it just runs over the page with a look.

As for the length of the text and, accordingly, of the landing, there is no consensus: someone prefers pages more extensively, someone appreciates a more concise style. To understand what your audience likes, you need to use a tool such as a scrolling card: this way you can find out if people get to the end of the page or go to a certain place.

Variation Restriction

Some people hate to choose from too many options. If you offer too many scenarios, you simply confuse visitors, which will certainly affect the conversion rate. Thus, one more direction of conversion optimization can be considered to make your landing page more focused.

Provide site visitors with only one or a few CTA options, and they will not have to think about where to go first, which will lead to an increase in conversions and higher ROI.

Reducing the number of form fields

The conversion rate may be low and due to a large number of fields in the form that you ask visitors to fill out. As a rule, you need to request as much information as necessary to convert the user. For many web marketers, its name and email address are sufficient.

If you also request the name of the company in which the user works, his position, income level, age, and some other information, then be prepared for the fact that you discourage him from sending the form before he has time to fill it out.

If you limit your list of questions in the form, then the number of people who filled it will increase. This CRO technique may not seem serious, but you will be surprised at how often a decrease in the number of fields in the form was followed by an increase in conversion rate.

Improved call to action

It happens that CTA-buttons can not boast of some bright and eye-catching design, and the text of the appeal is not able to awaken the desire to act in a person.

In the course of CRO-events, you will necessarily try to change the color or shape of the button, its location on the page and the inscription: agree, because there is a difference between the phrases “Subscribe” and “Join the team and get a 10% discount”.

You won’t find out if your CTAs are effective or not until you properly test and don’t let your audience choose the best one, but remember that even a simple CTA improvement contributes to an increase in conversions.

Confidence Building

With the help of split testing, you can find out which elements are added: logos of well-known client companies, customer reviews, case studies – helps to build trust in your company.

Conclusion

Even after extensive market research, you may need to get to know your audience a little better.

Before you can find the perfect combination of all the elements of the landing page, which will allow you to maximize the conversion rate, you have to do a lot of tests and test everything from images and text to video and layout.

But this is the whole point of Conversion Optimization.

By examining a heading from head to toe and assessing each component of it in terms of how well it resonates with the needs and characteristics of the audience, you can improve the quantity and quality of leads, increase sales, and increase the income and return on investment.

What could be better than to make your site even more useful? To do this, it is worth doing the conversion optimization. And our platform and blog are always ready to help you in this difficult matter.

High conversions to you!



How to Start A Career in Digital Marketing 2019

How to Start A Career in Digital Marketing 2019

Yes you can Start Your Career in Digital Marketing. Digital marketing is exploding. Do You know Google makes over 100 billion a year through ads. Facebook’s generating over 40 billion a year through ads. I’m going to share with you how you can start your career in digital marketing.

How to Start A Career in Digital Marketing


Question for you about Digital Marketing.

Question for you, How many years have you been in digital marketing? If you’re just starting off leave a comment below with zero.

If you have been doing this for a while, leave a comment below with one year, two years, three years, whatever the number is.

I’m curious because the tips I’m giving today, it should help you out if you’re just starting your career or even if you’re already a few years in digital marketing. So here’s what the first thing I want you to do is.
I want you to start your own website. If Your are newbie then start your website free on google blogger

Start Digital Marketing with professional Website

This is the first step. You need to go out there, create a WordPress blog, or any type of site, I prefer WordPress, but you need to start a site.

Must know about what is WordPress

You can also start your wordpress website  for Digital Marketing by following there tutorials series
If it’s e-commerce related, start a Shopify site. The best way to learn marketing
is to start your own website.

Step two, take all the competitors you have, if you don’t know what they are, you already created that website, and it should be a site that you’re passionate about, the industry that you’re in.

If you don’t know any competitors, take those key words, whatever industry you’re in, like astrology, marketing, Google from you’ll find URLs. Pop them into a tool call UberSuggest. I have also made a video on UberSuggest Keyword tools. These are all the URLs that are ranking for these keywords you’re going after.

Start Career Digital Marketing

Competitor Keyword Research Tool Free 2019 – Ubersuggest Free Keyword Tool Tutorial Video

This will show you how much traffic your competition is getting per region. It’ll also show you the top pages that your competition is getting traffic from, and it shows you all the keywords that are driving traffic to your competition.

Now that you’ve seen this, the next thing you need to do is click on the top pages report.
The top pages report will show you all the top pages for all your competitors, how many visits are getting to each of those pages, how many social shares do they have,
how many back links do they have? And here’s what I want you to do next
now that you have this data.

Go look at those top pages, figure out which key terms are driving the traffic, have high volume, high cost per click, and a low search difficulty, because these are the ones that are the easiest to go after first, and have the most valuable traffic. Go look at those pages, then write a better version of that page.

Don’t just create something that’s similar, one up them. Have better images, better videos,
whatever it may be, go above and beyond. I used to custom graphics, pay people from Fiverr. so I could pop them into my blog posts that way I could have myself, my content,
my articles stand out from the competition.

When you’ve done that, then the next step for you is to promote your content.
So you want to take all the people that linked to your competitors, you’ve seen that from UberSuggest, it shows you a laundry list of all the people that linked to your competitors.

what you want to do is reach out to all those people and be like, hey David, I noticed you linked to XY and Z article, I have similar one that just came out, but mine covered one two and three that theirs didn’t, cheers, John.

Sending that simple email to hundreds of people, I’m not talking about 100 people, I’m saying hundreds, two hundred, three hundred, four hundred, you’ll notice that some of those people start linking back to you, boost your search traffic, and you’re also going to get referral traffic.



Referral traffic is huge. The other beautiful part about UberSuggest is it shows you
all the popular articles based on social shares. So I want you to go to Twitter search,
type in that URL of your competition, and it’ll show you all the people who share that content on Twitter. Hit them all up, ask them.

Hey David I noticed you shared XY and Z article
from author AB and C, I have a similar one that just came out but mine covers one, two and three. If you like it, feel free and share it, cheers, John. PS, let me know if I can do anything for you.
Sending those simple articles and emails out, or more so messages, you’ll get more social shares. You did that with links, you’re now doing that with emails, you’re going to get more traffic, as you get more traffic, you’ll start getting results.

The next thing I want you to do is start collecting emails. It’s not just about getting people to your site, it’s about building a brand.

Do you know about what is seo (Search Engine Optimization) in Digital Marketing?

You can’t build a brand without collecting emails for your digital marketing. You can use free tools like Hello Bar, Mailchimp etc.
limits sliders, pop ups. it’s a great way to collect more email address, so then when you get people to come back to your site you’ll start building a brand. As the XE of Google once said, brands are the solution.

He was talking about figuring out what site to rank at the top of Google, and also combating things like fake news.

How to Start A Career Digital Marketing with email marketing

How to Start A Career in Digital Marketing with email marketing

For that reason, you want to build a brand, and they say when you get people back to your site seven times, you’re much more likely to build a brand. The next thing I want you to do
is install a free tool called Subscribers. This leverages push notification. If you’ve ever used push notification leave a comment below with yes, if you haven’t, leave a comment below with no. Just curious.
What Subscribers allows you to do is have people subscribe to your site with just one click, and that way you can just keep getting them back to your site through the browser notifications, has amazing results, especially when you combine that with email.
The last thing I want you to do is start selling something, whether it’s a physical product, a service, doesn’t matter, you can do lead generation, you can sell products through affiliate marketing, I just want you to sell something because when you learn to sell, you’re learning the full suite of marketing.


It’s not just about driving traffic, you need to convert those visitors into customers and if you want a bonus tip. This is all you guys who are over achievers, run a AB test. There’s a lot of solutions out there like Crazy Egg, that allow you to do this. You can run a AB test
to maximize your conversion rate. Once you’ve done that, you’ll jump start
your career into digital marketing. if you enjoyed this helpful article about digital market,
like it, share it, subscribe, have any questions, leave a comment below and I’ll answer it.
Thank you.