Let’s talk today about what search engine marketing (SEM) is and what its benefits are Search engine marketing is an internet marketing method in which you can promote your website by making paid advertising in any of the search engine results hedges, for which you can select any search engine. Search engines like Google, Yahoo, Bing, etc. have all created tools that can help you like Google Tool, Google AdWords will help you and if you choose Google. If you choose Yahoo! and Yahoo Advertising will help you if you choose Yahoo!
You know that Google is the largest search engine you can promote on your website and see its effects very quickly.
Suppose you do a search in Google search the best web hosting for small business, then the top websites and images that appear in Google search are actually ads that are from websites that have given Google a “best web hosting for small business”. “K” keywords are provided with links to these images and websites will appear with “Ads” or “Sponsored” listed.
We call this a part of search engine marketing, and why can it be said that you will make your website’s “paid ads” on a particular word or keyword on a website, whether it be image or thumbnail. If you have a website, they will be called a part of search engine marketing.
Secrets of Search Engine Marketing (SEM) Explained 2019
What is the Main Difference between SEO (Search Engine Optimization) and Search Engine Marketing (SEM)
The difference between SEO (search engine optimization) and SEM (search engine marketing) is that in SEO, when we bring up a website in an “organic” way, following the search engine guideline, This is called SEO (search engine optimization), we don’t have to pay anybody and we do the same thing in SEM but in SEM we do this by giving money to search engines.
Suppose we want to be marketed on Google then we have to use the “Google AdWords Tool” so let’s talk about what the “Google AdWords Tool“? is.
Google AdWords is an advertising service that is specific to Google and by using it we can grow our business on Google search Engine.
What is Paid Search Engine Marketing?
The Google AdWords tool base on PPC / CPC refers to them here
CPC = cost per click
PPC = Pay-per-click
Both have the same meaning but two names are given
Now let’s look at an example to understand PPC / CPC when we did a search on Google “best web hosting for small business“. So some of the ads appear in Google first and some others and third, how did this happen? The air seemed like “Bid” on Google AdWords and a “Bid” on “best web hosting for small business” suppose the three companies had participated. Now, the websites wanted their ads to be at the top. A company ranked in Google search placed a “Bid” of Rs 10 to top its advertisements. Another company applied a “Bid” of Rs 20, the third company had a “Bid” of Rs 30, which now Bid 30 was his ad would appear at the top and the company paying Rs 20 would be the second and the company paying Rs 10 would appear in the third.
That is, if you want your company’s ads to appear above the top of a particular “keyword” in Google search, then you have to offer Google more money or bid than others.
Now the company whose ads are at the top of its budget was Rs 30. If anyone clicks on the ad, then the company will have to pay Rs 30 for one click to Google and they will leave the account of the company and Google account. I’ll move on and the stream will continue with every click
That is, when you pay Google on a click, this is called CPC = cost per click or PPC = Pay-per-click and how they use the Google AdWords tool will be reported in an upcoming post.
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If you want to get the most out of every ruble invested in the landing, if your goal is to increase the number of registrations, leads, and sales or improve the ROI, then you should not underestimate the benefits of the conversion optimization process (CRO).
Super 8 Incredible Benefits of Conversion Optimization (CRO)
No cheating: this technology really works. For example, The Weather Channel managed to increase the conversion rate by 225%, just by simplifying the home page of its site. The Olympic Store has achieved a 7.74% conversion increase, thanks to an improved menu bar.
These are just two examples of how conversion optimization can improve your performance goals. Below are 8 more advantages of CRO events, which you would definitely not refuse.
Why is conversion optimization so important?
In Internet marketing, everything is subject to one simple rule: no conversion – no results. In this case, the conversion of conversion is different: it all depends on the type of site and the nature of the tasks assigned to it.
For example, if you are the owner of a landing page with a lead form, then the form will be considered the conversion. ECommerce sites are more interested in sales, while for others, a subscription to a newsletter or a call may be important.
The type of conversion should be determined in the early stages of developing marketing campaigns. Already then you have to turn your site into a real lead car. This will lead to an increase in the number of potential customers, sales and, consequently, an increase in income. Whatever the conversion specifically for your business, its optimization is the maximum improvement of your results.
If you do it right, then CRO will help you achieve any of your goals: form a huge subscription base, sell off all goods or expand your influence.
What is the meaning of conversion optimization?
The goal of conversion optimization is to make your landing page more efficient in promoting visitors to commit a certain conversion action. You should strive to ensure that each element of the site works for the sake of one goal, that the entire system, from the layout and design of the site to images and text, as well as video and plug-ins, functions harmoniously.
CRO is a search for such a combination of elements that will give the maximum result, so the choice of every detail should be carefully considered.
To do this, you need to take a fresh look at your page, imagine yourself in the visitor’s place and take a fresh look at everything that he will interact with: from the title and navigation bar to images, text, video, and graphics.
By optimizing the conversion, you ensure that every part of the site is as efficient as possible, and it has always led to an even greater number of leads, sales and revenue growth.
8 benefits of Conversion Optimization (CRO)
To argue that conversion optimization will make your landing page better – one thing, but quite another – to offer specific optimization methods that will help you improve your performance.
The fact is that if, until now, you have not made any attempts to optimize the conversion rate, then we can say that your landing page is still very far from revealing its true potential.
Ultimate 8 Incredible Benefits of Conversion Optimization (CRO)
For many enterprises, attracting higher quality leads is one of the most difficult problems:
What problems in the business of B2B lead generation do you consider most serious: 1. Generation of high-quality leads. 2. Conversion of leads into buyers. 3. Creating valuable content. 4. Demonstration of return on investment. 5. Search for high-quality data. 6. Multichannel lead generation. 7. Generation of a large number of leads (expansion of the upper part of the funnel). 8. Marketing in long sales cycles. 9. Marketing with a growing number of people attracted. 10. Improving brand awareness / public relations. 11. Effective translation of the value of the product. 12. Develop a common marketing strategy. 13. Tracking marketing trends.
After you do everything possible to make your page become the most useful to your audience, you can focus only on those leads that are of most interest to you. This is what we should strive for since the probability of transforming these leads into paying customers is maximal.
So what can CRO do for you that will inspire you to start working in this area right now?
Benefit number 1. A better understanding of the audience
Being a digital marketer, it is extremely important to have a qualitative understanding of your audience and especially those reasons why they considered it important to visit your landing page and even make a purchase from you.
Probably, you have already managed to develop a model of an ideal buyer (buyer persona), which necessarily included such demographic information as the region of residence of the client and the size of his salary, the type of car, house or apartment he owns, as well as any other information that allows you introduce the audience a little better.
Even if your market research is of remarkable quality, one of the biggest benefits of conversion optimization is the prospect of finding out your potential buyers and customers even better.
If you consider it important to observe the behavior of visitors on the site, try to find out in which places they are experiencing difficulties and what goals they pursue. CRO-tools such as heatmaps and session recordings will help you in this matter. Studying them will give you a much better idea of the difficulties that website visitors are trying to cope with and which inconveniences they suffer.
Benefit number 2. Sales growth
Improving the conversion rate, at the same time you shorten the average time interval for which the lead becomes ready to make a purchase, which makes your landing page more effective.
Once you know who your visitor is and what exactly is preventing him from converting, you can make the page more friendly to the audience and suitable for making an order.
You will understand that your optimization efforts have produced results when you manage to make more sales with the same number of visitors. To achieve this effect, you will need to use a number of different CRO-techniques:
Update of the Visual Component.
Reducing the number of menu sections and form fields.
Improving the quality of the texts.
When all the elements work together smoothly, in the name of a common goal, conversion, you will start selling more and more, and the ROI will improve.
Benefit number 3. Increase market share
This is one of those CRO benefits that few people think about.
No matter what niche your business belongs to, for sure, he has quite a few competitors.
Conversion optimization makes your landing page not only attractive but also more accessible.
When your images, videos, graphics, menu systems, and text act together, your page becomes so effective that people need to have very good reasons to choose a competitor’s page.
Think for yourself: why go to a landing page that is aesthetically not so beautiful, that takes a long time to download and does not offer the same number of useful options as yours?
Conversion optimization will help you outperform your competitors by helping you take a larger market share while increasing the number of conversions and the amount of generated profit.
Benefit number 4. Reducing the cost of one lead
If you use paid advertising, you are probably very sorry that not all clicks on an advertisement are effective. These clicks cost you money, but they do not generate revenue.
Imagine, however, how effective your landing would be if most of those who clicked on your ad converting. Good news: this is possible thanks to conversion optimization.
Conversion optimization is a search for matching ads and landing pages, as well as the right combination of all elements involved in this process in order to maximize the number of people who, following the ad, will perform a conversion action.
When you manage to attract leads for less money, then for the same budget you will be able to convert a larger number of potential buyers and, accordingly, earn more.
You still have to spend money, but profitability will be much nicer. Therefore, if your site is not so profitable, optimizing the conversion will help correct this unfortunate misunderstanding.
Benefit number 5. Cumulative effect
The main advantage of CRO is that every change you make to your landing page and which leads to an increase in conversions will bring you additional profit.
Let us examine an example of an online store trying to increase the number of sales of high-end products.
If, after completing a successful A / B test, they manage to increase the conversion rate by only 1%, this additional 1% of income will continue to come to the day after day for many months, and even years. If they conclude a lot of transactions every day, then this 1% may eventually bring them hundreds of thousands of rubles of additional profit.
But even if you cannot boast of such a number of sales, if you perform several successful split tests, their cumulative effect may be just as significant. And this is despite the fact that the growth of the conversion rate after each test will remain extremely modest.
Benefit number 6. Improved Search Engine Optimization
Google rewards pages that are valuable to search engine users. Conversion optimization is the best way to make your website as useful as possible, which, in turn, will improve its position in search engines.
Profitable positions on the issuance page, respectively, will provide you with a large number of leads, and a large number of leads – with an increase in sales and profits.
Benefit number 7. Improve Brand Perception
When your text, graphics, navigation, and all other elements are selected successfully, you will find that your landing page makes the most favorable impression on new visitors.
There is nothing more inspiring than to go to the site and find there a direct and understandable route to your goal. The effective landing makes the user experience more enjoyable, which, in turn, helps with attracting referrals.
Ultimate 8 Incredible Benefits of Conversion Optimization (CRO)
Benefit number 8. Increase in the lifetime value of a client
A site that is easy to find and easily navigate will attract visitors over and over again. This is great news for any company that has to spend money to increase the number of repeat sales.
Please note: 30% of online shoppers say they would prefer to make a purchase on the site where they already bought something.
A website optimized for conversions is great for both new and regular visitors.
How to start developing a website optimized for conversions
Now that you know the benefits of conversion optimization, it’s time to do it. But for a start, it would be good to decide on the tactics to give the highest priority.
A / B testing
This optimization method consists of cloning one of your landing pages, making one change to its design and observing the dynamics of its converting ability.
There are many A / B testing tools that will relatively easily allow you to determine whether the design changes have led to an increase in conversion rate or not. You need to create a copy/copies of an existing landing page (“Copy option”), specify the traffic distribution ratio (“Weight”) for each version, make changes and observe the reaction of visitors:
After a certain period of time after the start of the test, analyze the data and choose which of the options brings the best result.
Internet users only need a few seconds to decide whether to stay on your landing page or better to close it immediately. Therefore, it is so important that people get a first, positive impression about him. This can be achieved by:
Ease of Navigation
Clean and Simple Layout
Relevant and high-quality Images
Beautiful Visual Effects
If on the visual side of the site there is nothing to boast of, the conversion rate will most likely below.
Improving site content
Most of the guests of your landing page came to him in search of certain information. This means that all headings, text and other information must be actually correct, interesting and without grammatical and spelling errors.
Do not forget to format the text so that it is easily and quickly read. Not everyone wants to spend their valuable time for a thoughtful study of the material, so if you break your text into many small paragraphs, place bulleted lists between them and leave enough empty space on the page, you can bring the basic idea to those who do not read, it just runs over the page with a look.
As for the length of the text and, accordingly, of the landing, there is no consensus: someone prefers pages more extensively, someone appreciates a more concise style. To understand what your audience likes, you need to use a tool such as a scrolling card: this way you can find out if people get to the end of the page or go to a certain place.
Some people hate to choose from too many options. If you offer too many scenarios, you simply confuse visitors, which will certainly affect the conversion rate. Thus, one more direction of conversion optimization can be considered to make your landing page more focused.
Provide site visitors with only one or a few CTA options, and they will not have to think about where to go first, which will lead to an increase in conversions and higher ROI.
Reducing the number of form fields
The conversion rate may be low and due to a large number of fields in the form that you ask visitors to fill out. As a rule, you need to request as much information as necessary to convert the user. For many web marketers, its name and email address are sufficient.
If you also request the name of the company in which the user works, his position, income level, age, and some other information, then be prepared for the fact that you discourage him from sending the form before he has time to fill it out.
If you limit your list of questions in the form, then the number of people who filled it will increase. This CRO technique may not seem serious, but you will be surprised at how often a decrease in the number of fields in the form was followed by an increase in conversion rate.
Improved call to action
It happens that CTA-buttons can not boast of some bright and eye-catching design, and the text of the appeal is not able to awaken the desire to act in a person.
In the course of CRO-events, you will necessarily try to change the color or shape of the button, its location on the page and the inscription: agree, because there is a difference between the phrases “Subscribe” and “Join the team and get a 10% discount”.
You won’t find out if your CTAs are effective or not until you properly test and don’t let your audience choose the best one, but remember that even a simple CTA improvement contributes to an increase in conversions.
With the help of split testing, you can find out which elements are added: logos of well-known client companies, customer reviews, case studies – helps to build trust in your company.
Even after extensive market research, you may need to get to know your audience a little better.
Before you can find the perfect combination of all the elements of the landing page, which will allow you to maximize the conversion rate, you have to do a lot of tests and test everything from images and text to video and layout.
But this is the whole point of Conversion Optimization.
By examining a heading from head to toe and assessing each component of it in terms of how well it resonates with the needs and characteristics of the audience, you can improve the quantity and quality of leads, increase sales, and increase the income and return on investment.
What could be better than to make your site even more useful? To do this, it is worth doing the conversion optimization. And our platform and blog are always ready to help you in this difficult matter.
The question is what is the Article Directory Submission strategies for fast indexing in 2019. What is it for?. What are the relations of article directory with Search Engine Optimization?. The answers to all these questions are in the same class. A complete introduction and review. Also, who want to get their site into a Google search engine fast and after learning Off Page SEO want to earn money from freelance sites. This class is for all of them.
Now this one step forward is exactly the same way for the article directory. We can be able to make backlinks to linking with our sites in business directories or web directories, but the condition for that is that you have to follow the way I tell you. After which you can create high-quality backlinks.
Interestingly, in Article Directory Submission sites you have to make links to categories inside the categories. Article directory has huge databases which they have divided into categories and subcategories.
Then the next question is why the article directory goes to the submission? What are its benefits?
Yes, You Can increase Domain Authority (DA) with Directory Submission.
1: The directory submitting your site domain authority increases.
You can succeed in increasing your domain authority within days of the day If you create backlinks to good article directory sites.
2: Don’t Waste Your Time and Get Quality & Safe Backlinks:
Your created links are safe if you make links to good article directories in the site. It is necessary to see its Page Authority to know good article directories sites.
How much traffic is there for such sites? It is important to take care of all this.
3 Catch Fast Indexing in Search Engines after Article Directory Submission:
After making backlinks to the article directories sites. Your site indexing begins to accelerate. For Example, Your site where the index begins to start after 6 months, After making links to Article Directory there, your site rankings begin to index rapidly.
4 You Can improve Alexa Ranking with smart Work:
Your URL or your website’s Alexa rankings also increases. You start to see the results how day by day is running in global rankings. Alexa Ranking is a very famous SEO company of Amazon. The website which tells about,
what its global ranking value and what country value is.
With this, you get to know more about your site
What’s going on in your site’s search query?
How many backlinks have been made?
5 You Get Quality Inbound Links after Article Directory Submission:
One of the biggest benefits to making backlinks in the article directories Submission Sites is also that you are able to create quality inbound links and this is very helpful to rank your site.
I previously told that Off-Page SEO is called linking.
You have to use different SEO techniques. and in this complete SEO course, using theBest SEO Techniques 2019, we will learn to rank our site fast and quickly with advanced SEO Techniques.
It is necessary to Understand the things before making Backlinks in Article Directories sites.
You do not have to submit your link to any wrong category.
For example, if you want to make a link in a health category, do not submit link yourself to a business category instead of health.
If you make a link to another category, your link does not index. Do not use copyright content to create a backlink in Article Directory Sites.
Before you create the link, you must check the site’s domain authority and page authority.
You do not always submit a wrong domain address
Before creating a backlink, any article directory you make on the site first read the rules of that site.
Yes, It is also important to know that
ARTICLE DIRECTORY SUBMISSION Strategies For Fast Indexing
What you need for article directory submission.
Blog Title / Article Name
Article Short Summary or Site Description 150 to 200 words
RSS Feed ( Optional)
What did you learn from this class? Tutorial Markaz will always take you to success. How do you like my article? Waiting for your remarks and feedback in the comment box below. Hope So, you will like Off Page SEO with my article submission tips.
If you love it, then please share this article to your social community like Facebook, Twitter, Instagram and Whatsapp. Give small support Take a lot of Supports.
After learning SEO many ways are used to rank your website. Backlinks are considered the most successful way of search engine optimization (SEO). Now there are some rules for creating powerful backlinks, one of which is a Life Time method article submission. In the previous class, we know what the article submission is and today we have to know how to submit our article to Article Submission website. If you follow this method, you will be able to achieve very good results.
How to do Article Submission in Off Page SEO – Link Building SEO Course 2019
I have given you an article directory list before you can be submitting your article by following today’s methods, But before that, you have to take care of some important things, after which you will be able to make powerful backlinks. It is easy and interesting to do search engine optimization. It can earn a lot of money in the internet market.
Here are the important things you must understand while living in Off Page SEO.
Whatever you want to submit your article above the title Your content should be in accordance with this targeted main keyword.
Your article should contain complete information that is not uninterrupted.
By following the rules, you do not have to keyword stuffing in the article.
By submitting the article, you should keep the layout beautiful so your article looks professional.
Use the keywords to search quickly in Google search engine to rank.
Any article you submitting should be 100 percent of your content.
You do not have to submit more than 2 or 3 articles in one day.
Considering all these things, you have to create your free account in the article submission website.
You must complete your profile and then submitting your article.
If you make 3 backlinks a day, you can easily create 21 backlinks in seven days. If you make 3 backlinks a day, you can easily create 21 backlinks in seven days. You’ll make as many good and powerful backlinks as possible. Soon you can rank your articles in search engines like Google, Bing, and Yahoo.
Google Crawlers rank very quickly on links that are made on a good website. If you don’t know about what isGoogle Crawling and indexing then your SEO ( Search Engine Optimization) is incomplete. They do not mean that your backlink is DoFollow or NoFollow Backlink.
If your backlink arrives in Google Crawling, your website starts to get good traffic. Visitors start coming on your blog website.
In this list, you will find links to domain authority and page authority websites, from where you will be able to get Powerful backlinks for your website or article content.
Watch the video completely in order to fully understand everything and you can succeed in bringing traffic to your website.
You can submit one of your articles to different article submits but the condition is that the article should be your own.
In class no 26 of the SEO full course, you have learned to submit article practically and told you that you have to take care of the important things while submitting the article on other’s article submission websites.
If you have liked this article, learned something new, So I’ll wait for your feedback. Share the article on social sites so that other people can also learn.
You will find a lot of new learning at the Tutorial Markaz.
After creating any web site or after preparing the article, the next attempt is that the blog site or article starts coming into Google search quickly.
In some way website traffic starts coming more and if you have Google AdSense Ads on the site, get started online earnings quickly.
The most important work in Off Page SEO is backlinking and when there is a Powerful Backlink, the chances of coming to the site rankings increase.
Today’s class will be on the article submission, We will learn what the article submission is and how it is done. In addition to this, I will tell you about some such sites from where you can take Powerful backlinks.
Best Top Article Submission Websites – Paid and Free 2019 OF Page SEO
The Article Submission of Page SEO is the name of such a technique using which we bring traffic from third-party websites and by adding inbound linking Google search rankings increase. Peoples on Freelance Websites like Fiverr, Upwork as well as earn money by providing article submission services.
Whenever you make backlinks with Article Submission, So they make Do follow Backlinks or no follow backlinks. If we have created an article on a good website, So Google Crawler consider it as a Backlink. If we have created an article on a good website so Google Crawlers consider it as a backlink.
Internet technology has made the whole world a global versus. The entire world has been on your computer screen which you can access after clicking a few clicks. Apart from Pakistan, India, Bangladesh, the biggest problem in Europe is the internet speed. You are downloading a movie or downloading something else. However, due to lack of internet speed, downloading is sometimes slow. I’ll tell you some of these ways, which allows you to speed up your Internet speed and give two software that will change your Internet life.
Internet connection broadband companies never provide full internet speeds. Waiting for the whole world of the 5G Internet but 4G Network cannot be completed here. You have set up the Broadband Internet Connection Or you are using an Internet device. You have to bear a problem with browsing.
You’ll have to follow all the ways that I use personalized. Then you can pick up the Internet’s high speed.
You are using Google Chrome, using Mozilla Firefox or Safari Browser. Your browser needs to be updated forever. The updated browser plays an important role in Internet speed. I just tell you how to update Google Chrome browsing, for this, you must click on the right side of the Google Chrome browser. Then, the Google Account will be opened in the Help option.
Automation will start as soon as the option opens.
This is the way to Mozilla Firefox. I think Google Chrome is the best browser in the form of speed.
Since this is Google product, Google has developed this browser with a very advanced technique.
Annoying Toolbars in the Browser.
Internet users also face a major problem, which they click in some options in the engine, And then they have many toolbars in their browsers. This happens when you are looking for Wallpapers downloaded websites, Downloading MP3 Threads
So while downloading there, some options open in front of you
Which you click without understanding. In such a case, the toolbar becomes toolbar beneath the address bar. Always stay away from such clicks, which you are most likely to understand and if you already have many toolbars in your browser, and if you want to finish them.
You can delete them by using the Bookmarks option in Google Chrome Browser Updating.
Best Solution for Slow Browsing (Reset browser)
Your browser has become too slow, You also update your browser, but still, your problem is not resolved
So it’s an easy way, that you can reset your browser. Just like you reset your smartphone and you’re under drive becomes completely fascinating. Similarly, you can also lightweight the browser.
For this you have access to browser settings, You need to click on the Advanced Option. The option will be the bottom reset option after opening the option. After pressing the reset button your browser will be completely frozen.
Remember that the reset option also exists in all other browsers other than Google Chrome.
Here’s What No One Tells You About Browsing History.
For the best performance of the browser. It is very important to remove browsing history.
Whatever browsing or search you do on the internet, Its temporary files are created in your computer which slowly slows your browser’s speed. Internet-made Temporary Files, Not only does your internet slow down but also your computer also slows down. They must be removed.
These were the ways to improve Internet speeds with browsers,
Now I’ll tell you some technical methods.
What you do not know.
Whatever window is installed on your computer or laptop
Of course, you are using window seven or use window ten.
20% of the Internet’s Microsoft company sets apart.
That’s because the Microsoft Window Company puts fixed for 20% Internet Speed Window updates.
But we have to use twenty percent of the internet speeds automatically.
So for that on your computer screen,
Go to the run option and type “GPEDIT.MSC”
After writing, will open.
Inside the option
Administrative Templates Folder
QOS Pocket Scheduler
After clicking on the folder
A file will appear on the right side.
Limit Reservable Bandwidth
The file has to be opened after double click
Zero is to be done.
That way, twenty percent of internet speeds were taken by Microsoft
The same internet speed will be back to you.
The Ultimate Method for INTERNET Users:
Now the next step is to open the services. This is a very technical method
Go to Run Option
Type “services. MSc”
Click on Ok Button,
After that, a window will be opened in front of you, many files will be visible on the right side of the window.
They will have a file at the bottom.
Find “Windows Update”
Right click on the file and open the property.
Disable the startup option after opening a new window.
And then stop the service status.
Then press Apply and OK button.
Here’s A Quick Way To Solve A Problem with DNS Settings for the Internet:
Change the DNS Servers Like This
Preferred DNS server = 188.8.131.52
Alternate DNS server = 184.108.40.206
Preferred DNS server = 2620:0:ccc::2
Alternate DNS server = 2620:0:CCD::2
Preferred DNS server = 220.127.116.11
Alternate DNS server = 18.104.22.168
Preferred DNS server = 2001:4860:4860::8888
Alternate DNS server = 2001:4860:4860::8844
Inside your computer, DNS cookies are created and unavailable files, which help slow down Internet speeds. A command is used to eliminate them.
Open Run Window
Type “cmd” then press OK Button
After open Command Prompt window just type “ipconfig /flushdns” and press the Enter button fro your keyboard.