Trend changing now iPhone users are switching en masse to Samsung.
CNet reports that a survey of 38,000 smartphone users shows that fewer and fewer users are exchanging their iPhone for a new model, and increasingly switching to Android smartphones, often including Samsung models.
BankMyCell, a company that allows smartphone users to exchange their device for a new model, reports that 18.1 percent of iPhone users exchanged their device for a Samsung smartphone in June. The loyalty of Samsung users was a lot higher since only 7.7 percent of the S9 users switched to an iPhone. The rest continued to use the Android system. Of the iPhone X users, 26 percent even switched to a different brand. BankMyCell says iPhone loyalty has been at its lowest point since 2011, at a level of 73 percent. This is a decrease of 19 percent compared to the highest peak of 92 percent in 2017.
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According to CNet, the figures are a logical consequence of a trend that has to do with the greater loyalty of Samsung users to their brand than is the case with Apple users. It has to be said that the users that have been researched form a specific group because they are all customers of one particular trade-in service. As a result, the research may lose some of its statistical relevance.
TNW also reports that Tim Cook, Apple’s CEO, had previously warned of a drop in sales due to reduced demand for iPhones, especially in China. This trend then spread to India, where iPhone sales fell by as much as 42 percent in the first quarter of 2019, compared to the same period in 2018. On the other hand, Gartner reported that smartphone sales were also declining more than ever before, so by that The background in sales of Apple devices may not be as surprising as it initially sounds.